New World of Marketing: the tricks of packaging

English: Photo by R L Sheehan of commercially ...
English: Photo by R L Sheehan of commercially available packages. For Wikipedia. (Photo credit: Wikipedia)

Our  world has gotten canny in the sphere of marketing and packaging. The driving  motive  seems obvious:  “It has to sell”

Come to think of it, there are now experts specially hired to deploy strategies to get any products/offers/services  to sell.

But often times, there is a disconnect between content and package: plastic is made to look like metal; hawk  is named Eagle, vulture sells as chicken, a clerk is told he is an Associate Administrator. (Laughing ?)

 

In recent times, most job titles  sound so rich, yet NOT far from hollow. Is this deceit or smartness?

*Receptionist is titled, Front Office Executive

*Temporary Teacher is told he’s an Associate Tutor

* a roadside GSM Phone Repairer  says he’s an Engineer

*Watchman is advertised as Manager, Security

* the Typist is a Computer Specialist

*Gardener is a  Landscape Expert

*Garbage Collector :  Dare not call him that!  Rather he’s a Sanitation Officer

… and the list goes on.

What do you think?

 

Watch Brian Tracy’s tutorial on Marketing  Strategies
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One thought on “New World of Marketing: the tricks of packaging

Add yours

  1. Well, I don’t think it’s bad to give profile lifting titles to jobs/responsibilities. Everyone deserves some respect, and this is one good way of helping people who hold low positions to be more comfortable about what they do or to introduce themselves in public.

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