Our world has gotten canny in the sphere of marketing and packaging. The driving motive seems obvious: “It has to sell”
Come to think of it, there are now experts specially hired to deploy strategies to get any products/offers/services to sell.
But often times, there is a disconnect between content and package: plastic is made to look like metal; hawk is named Eagle, vulture sells as chicken, a clerk is told he is an Associate Administrator. (Laughing ?)
In recent times, most job titles sound so rich, yet NOT far from hollow. Is this deceit or smartness?
*Receptionist is titled, Front Office Executive
*Temporary Teacher is told he’s an Associate Tutor
* a roadside GSM Phone Repairer says he’s an Engineer
*Watchman is advertised as Manager, Security
* the Typist is a Computer Specialist
*Gardener is a Landscape Expert
*Garbage Collector : Dare not call him that! Rather he’s a Sanitation Officer
… and the list goes on.
What do you think?